MAID Principles 4.0


Build measure learn cycle

It is a feedback loop technique which helps in iteration and prevent making irreversible policy disasters.

Value system mapping

A value system map is a visual tool that displays all critical steps in a specific process and quantifies easily the time and volume taken at each stage. Value stream maps show the flow of both materials and information as they progress through the process.

Thesis Presentation Summer 2019

It’s finally the end of Summer Semester for this year, the sun is shining bright and the weather is warm, it is indeed finally the time for our MAID thesis students to present their Thesis projects.

Cansu Kipirdi presenting her thesis about Emotional Voice Assistants.
“My thesis analyses what is the emotionally intelligent voice interface design and how can emotional intelligence, positive psychology as well as voice interface design methodologies help in the process to approach emotionally intelligent voice assistants. The investigation showed that there is a desire to have emotional intelligent assistants to increase wellbeing and expectation to communicate more natural, empathic way. The study emphasizes the aspirations of emotional voice assistants that are based on pillars of emotional intelligence and designed through positive psychology to create sustainable relationships based on trust.”
Ju Meng Long presenting his thesis about The War of Zongzi: Design for cultural differences of Zongzi between China’s north and south.
“Understanding each other is the key to solving this problem. It is very important for the visual design to communicate between different cultures. It is possible to spread information effectively by exploring visual communication language, let each other know each other and reduce misunderstandings. Cultural differences are differences in lifestyles, food, traditions and beliefs between different countries, religions, societies, and people. As Lipton, the author of Designing Across Culture states, “To communicate with your ethnic audiences, you base your design on insights into the audience, then imbue these designs with subtle visual cultural cues”. Designers must study the culture they are designing in order to design effective ways to express relevant concepts to the audience and cultural differences. Exploring an effective visual communication language to reduce misunderstandings and stereotypes between different cultures is my main goal.”
Esteban Amon presenting his thesis about Digital Poetics of Surveillance.
“This study explores the possibilities to use design and digital poetry to express activism and critique the new form of capitalism known as Surveillance Capitalism – commodifies private human experience for the market sphere to be sold and purchase as behavioural data. For its part, electronic poetry can be understood as electronic objects that can only be read with the computer, they cannot be printed out nor read aloud, without changing the meaning and losing the extratextual elements as animations, sounds and programmed behaviors they have. The result of this design research project is a collection of experimental research and critical design prototypes that are created to explore, express and critique Surveillance Capitalism and its mechanisms of generated and predicted life, done without the awareness of the users.”
Kanokpon Youcharoen (Boss) presenting his thesis about Sustainability of Thai Park.
“ThaiPark located at Preußenpark is not just another usual park in Berlin. You would see crowd of people tasting delicious Thai traditional foods sold by Thai vendors with street food air. Sounds perfect? The best part is you can enjoy all these in Germany! But, the market is shockingly illegal here!”
Jonathan Edward Lee presenting his thesis Dis/Connection.
“My thesis explores the possibilities to use design to create interventions within our relationships with the digital products and us as a human being. The result of this design research project is a collection of research and speculative design proposals, each of those tackle a different question on how technology affects us, spark different controversies. However both are intended to make people step back, and think back again about their relationship with technology, what are their position right now, are they the master or the slave of technology?”
Kanokpon Yokchoo (Dohn) presenting his thesis about 3D Ceramic-print Experiment for Craft and Design.
“3D ceramic experiment for craft and design is the experiment project between material and technology the goal is to find a new proposition and possibility for 3D ceramic design.”
Laura Gutiérrez presenting her thesis Decoding Hieroglyphs.
Mauricio Sosa Noreña presenting his thesis about Designing a Jungle
Raphael dos Santos Freire presenting his thesis about Politics and Design Interventions.
Camila Giraldo presenting her thesis Your MEnute.
“Most people will spend around 50% of the time we are awake at work, but for most people this is not something they enjoy. Only 15% are engage at their work. These are pretty shocking statistic considering how important work is in human beings lives. The purpose of this project is to improve the way that companies use elements of empathy communication, such as self-awareness in order to improve the communication between employees and leaders and hence improve productivity. The scope is that by improving the wellbeing of employees that wellbeing will translate into more engage employees. Furthermore, this project explores how the frequent practice of self-awareness exercises and the improvement of the feedback sessions improves the way people communicate.”
Banafshe Namiranian presenting her thesis Spaces of Democracy
“In contemporary world societies have been going through enormous changes and they are becoming more and more multicultural. Each culture practices social life and participates in public spaces differently according to their cultural differences and backgrounds. In order to develop an inclusive society, where communities can freely flourish, we need to seek for an open system which reflects the way people really live the space, rather than showing them a clear way to live. In my design I intend to provoke the thoughts toward the existing situation and policies of public spaces. I try to hack and reclaim the spaces through an add-on design intervention and transform the existing, un-useful urban objects into “open objects”. Thereby I intend to initiate different forms of activities and bring in the “diversity” into the public arena.”
And of course, a mandatory Bauhaus Masters photoshoot! Congratulations!

Excursion to Que dlinburg

Ever wonder where is the capital city of witches and magic crafts? It’s Quedlinburg! Located in the heart of Germany, next to the Harz mountain, this town is a picturesque town well known for its medieval streets lined with half-timbered houses.

Finally arrived in Quedlinburg! First stop, Information Center!
Meng in front of super cool green-doored timber house.
Asian food for Lunch! The Vietnamese Coffee was amazing!
Da found the Freemasonry Cafe. Da are you joining them?
We try to collect the stamps each time we visit a place!
Group Photo Time! Meng, Jonathan, Camila, Sandra, Mauricio, Jaydeep & Da.

Winter Graduation 2019

This winter semester ends with a high note, the winter graduation for the MAIDs who finally MAID it! Congratulations to all our fellow MAIDs, wish you all the best for your next big step! Don’t forget to visit us in Dessau 🙂

Prof. Severin Wucher begins by welcoming the graduates and congratulating them.
Claudia receives the Best Student award. We are so proud of you, Clau 😀
All the graduates from Fachbereich Design
Of course we need to take a picture in front of Bauhaus 🙂
WE MAID IT! – Congratulations to all the graduates! Wish you all the best in your next step 🙂

Hello Vitra Design Museum!

Our 2018 winter semester starts with an exciting trip to Lörrach-Basel & Stuttgart, where we visit the famous Vitra Design Museum. The museum’s collection, focusing on furniture and interior design, is centered on the famous designer such as Charles and Ray Eames, Alvar Aalto, Dieter Rams and Richard Hutten. It is one of the world’s largest collections of modern furniture design.

The official map of the Vitra Campus.
Sandra explaining the tickets to her beloved students 🙂
We had a nice lunch at their private Mensa.
Vitra miniature chair collection, from different eras.
Laksha & Karen checking the furniture collection in Vitra Schaudepot
Aim & Camila checking the extensive material collection.
Happy MAID student faces in front of the Vitrahaus 😀

Dutch Design Week 2018

In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. As one of the biggest design event in Northern Europe, DDW presents work and ideas showcasing the design of the future and future of design. This year Prof. Katja Thoring takes several MAID students to observe and get inspired by this huge event.

Dutch Design Week 2018 theme is “If not us, then who?”
Excited MAID students 😀
Esteban trying the VR Art Experience
Banafshe, Esteban & Camila walking through the main street of Eindhoven
“Thank you for the Sun” a mini-sun installation by VANTOT, Sander Wassink and Job van den Berg
Suphatada on the cool bike that we can use to stroll around the city
Huge exhibition hall at Campina Melkfabrik showcasing works from Eindhoven Design Academy
Of course we didn’t forget to try Bitterballen!
Exciting new tech & design merge here in Kloukgebouw
Meng trying one of the robot-arm installation
The future of Eindhoven in augmented reality
Jonathan, Meng & Mehdi in project site of Future of Eindhoven

Expertise Compact Week | Summer 2018

An exciting week for the MAID students. From 3rd May to 9th May, the MAID students took part in one of the three different expertise workshops: Information Design, Advanced Modelmaking & Book Branding.

During the course of the week students worked on a short intensive project depending on the topic choosen.

32169422_1719408021487165_4361308206962573312_oProf. Katja Thoring lead the Advanced Model-making course with the theme “Bauhaus Character”. Here the students learn through the entire design process of modelmaking, from first sketches to mockups in clay form, and finally to manually carve the character our from the polyurethane rigid foam. The character designs are based on Bauhaus inspired character or style the student picked and researched on.


One of the Bauhaus inspired character designed by Cansu Kipirdi


Banafsheh Namiranian explaining about her Bauhaus-inspired character design.

32169326_1719408351487132_4769995588085219328_oMaria Thiele from Visual Kama Studio teaches the Information Design course. Her course goes with the theme “From Necessary to Desire”. Students gain insights into the basics and practical techniques of information design that are currently relevant in the context of professional design work. Maria picked “Ocean” as the global theme, where students can do select their own topic, research on the topic, and translate the complex data into a digestible visual graphic for the public.

Jonathan Edward explaining his infographic about Aquaculture

Parth describing his infographic about relationship between coastal demographics & GDP

32130628_1719408241487143_2583965209899040768_oMagdalena Jaite leads the Book Branding workshop. This workshop imparts basic knowledge about book conception and design in terms of structure, layout and typography as well as target-oriented brand positioning of a book and its presentation. “Print is dead” people often say, even though it is not true at all. A movement has come up that strongly shifts towards the analog media. As people begin to value physicially owning things in our fleeting digital society, look and – more importantly – feel, they need more attention. This is why knowing how to create unique high quality books is crucial for designers nowadays.

Omar Ghandour presenting his book design

Photographs by DokuTeam.

Welcome Summer Semester 2018 !

Spring arrived late, but the Summer Semester 2018 students are ready to bring their bright & warm summer vibes from all over the world.

For this Summer Semester in 2018, 9 students come from several countries from all over the globe, Colombia, Ecuador, Pakistan, Iran, Indonesia, India, Russia &  China. They are welcomed to be a part the MAID family on the first day of the semester (5 April 2018) at Seminar Room 208. The professors, the students from the previous semesters & the MAID faculty and staff are there to welcome them, and start the semester kick off with the quick detail about this semester course outline.


Photo by DokuTeam


Summer Semester 2017 Welcome


The MAID family welcomed its new members on 5 April 2017 at Building 4, Room 208. Second and third semester MAIDs, lecturers for this semester’s courses, and the MAID office staff were present for the occasion. The orientation commenced at 10:00 AM, with Prof. Uwe Gellert leading the event.


He had to start, however, on a sombre note. Just after the previous semester thesis presentations and graduation, one of the MAIDs of that graduating batch, Liana Lessa, suddenly passed away weeks after returning home to Brazil. For many in the MAID family and throughout the Design Department, this was a sudden and unexpected loss. As a memorial tribute to her, Prof. Gellert and Liana’s thesis adviser, Prof. Hermann Klöckner, gave short but meaningful eulogies. Prof. Gellert gave a description of her life as a MAID in Dessau and presented some of her projects, including her project with Ghazal Tabandeh entitled “Inner Shadow” and several of her Bauhaus Fest works. Prof. Klöckner reminded those present to keep Liana’s academic spirit alive, especially her master thesis project, her collaborations with Bauhaus Dessau Foundation and Dessau Department of Design for the Bauhaus Fest, and her eagerness to always keep moving forward.

After the eulogies, Prof. Gellert shifted tone and warmly welcomed the new and returning students and introduced them to each of their lecturers for this semester.




There are several changes for this summer semester. First was a change of schedule, as the expertise courses, previously given as a biweekly course throughout the duration of the lecture months, will now be held only during the duration of the two Compact Weeks. That meant that the students will only have three lecture days, giving them more time to concentrate on their long-term and semester projects.




The two Compact Weeks will be held on 18-21 April and on 29 May – 3 June. Courses offered on the first week include product modelling, architectural photography, and editorial design, while the later week will offer courses in product design for physically-challenged people, a kitchen laboratory, social impact design, and filmmaking.


Another change was the number of elective courses offered: there will be now four courses, with Klaus Pollmeier’s Expertise: Photography class turned into an elective. His class, entitled “What’s next?,” discusses about the future of photography in the post-smartphone era.


Finally, this semester will see a tandem Studio course, jointly held by Profs. Klöckner and Alejandro Lecuna. Called “On the other side,” each lecturer will discuss a particular aspect of division in the context of today’s global sociopolitical climate: Prof. Klöckner’s class will go into “Escaping the Echo Chamber” while Prof. Lecuna’s part (aptly named “The Wall”) will be about physical barriers and divisions.

A complete list of all courses offered in Summer Semester 2017 can be viewed here.

After the academic introduction, Sandra Giegler and Nadine Tamler of the MAID office gave the new students an intro in the administrative side of being a MAID student. Afterwards, Laura Castiblanco and several of the second-semester MAIDs gave a walking tour of the whole Dessau campus – from the MAID building (Bill-Haus) to the Lyceum (Building 01), the workshops at Building 03, and of course the Bauhaus.




Finally, everyone got together in Room 206, the Studio or “Living Room” as it is known, for lunch and acquaintance. There, they introduced themselves and taught each other some useful or catchy words and phrases from their home country. On the menu were delicacies made by the second semester students.


Photos by Sam Sanchez.