Project by Aditi Singh, Alberto Iberduden, Fahad Hossain and Puteri Sonia
under Professor Uwe Gellert and Petra Müller-Csernetzky

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What The Food is a design exploration into the realm of food choices in modern day Germany. The art of cooking is slowly disappearing, creating more room for processed foods to come into play.

There’s no money to be made in selling whole foods, so food companies spend all their product development and marketing investment figuring out new ways to tempt us into buying their latest (and usually unhealthy) taste sensations.

With Germans having effectively doubled the percentage of processed foods and sweets they buy over the past three decades, it’s not surprising that the obesity rates have doubled in that time period and the kids here are three times more likely to be overweight.

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Nearly 60% of a German’s daily calories come from “ultra-processed” food, which Monteiro and his colleagues defined as food that contains ingredients such as flavours, colours, sweeteners and hydrogenated oils, emulsifiers and other additives that you wouldn’t cook with at home

Meanwhile, the report shows, Germans get less than 1% of their daily calories from vegetables.


Problem Statement

How might we develop a platform for Elisa to help her to learn how to cook in a simplistic way and improve her food choices in general.


Value Proposition

This platform helps Elissa acquire knowledge about cooking and improve her health by spending more time preparing her own food and reducing the risk of future diseases


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At the core of our app, a scanning feature helps users take a modular approach towards cooking. We give the user a method for cooking. As a result, picking ingredients for a meal becomes a lot easier. Furthermore, this simple system includes a reward mechanism, where points are given to the user based on the health quotient of the ingredients of the meal.

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This motivates the user to eat more and more healthy food, and with numbers to judge food by, it is very easy to correct the user’s misconceptions about what is healthy and what is not. Over a long period of time, this mechanism can alter the thinking of our user and make her/him more likely to go for all-natural foods.


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